William (Bill) Rosetti was born and raised on a cattle ranch in Colorado. He graduated from the University of Colorado with an Aeronautical Engineering Degree and a Minor in Business. Bill was a member of the AFROTC at the university. After graduation, Bill joined the USAF and served 9 years, including one year in Vietnam as an advisor to the Vietnamese Air force and a Forward Air Controller. After the Air Force, Bill flew for Pan American World Airways out of San Francisco.


Bill’s work in real estate began with Grubb & Ellis, an Oakland real estate firm.  He became the manager of the San Francisco Residential operation. Following Grubb& Ellis, Bill started TRI Realtors. He also started his own management firm, J & R Associates and began to acquire apartment buildings and do real estate development. TRI grew to 1200 agents and was sold to Prudential. Bill took take charge of the Northern California Real Estate Operations. TRI bought itself back from Prudential and sold itself to Coldwell Banker. Bill left the firm and devoted himself to managing his own businesses.


Bill was one of the founders and the first president of the Coalition for Better Housing, an organization of major residential housing owners and other organizations in San Francisco.  In 2005, as he watched what Jerry Brown was doing to transform Oakland, Bill made the decision to move his residential operations to Oakland. He immediately became one of the major residential rental property owners in Oakland. 


He also started CRC development company to renovate and improve commercial and residential properties in Oakland.  These developments include a 25 unit building and projects of more than 130 units that are currently under development that will have an affordable onsite component.  


In 2011, California’s “236 program” was brought to Bill’s attention by the Coldbrook non-profit housing foundation. The program sets aside housing for people making less than 80% of median income and maintains that affordability for 35 years from the date that the property is leased to the nonprofit. Bill turned over 200 units to management by the foundation to assure housing affordability in East Oakland.


Bill serves on a wide variety of boards and foundations that have the goal of lifting up the communities in which he operates, including:  


  • Bank of San Francisco

  • Board of Enterprise for Youth, an organization that supports efforts to prepare young people for jobs

  • The Youth Tennis Association, an organization that supports expanding tennis opportunities in minority communities combined with tutoring, support, and counseling

  • Board of Populace, a national organization dedicated to the concept that people are capable of far more than our systems and society assumes and by increasing individual understanding rather than standardization, every individual can achieve more